Dr. Suwin Kraipubej, Chief Executive Officer of Beauty Community Plc. (BEAUTY) revealed that from the impact of the COVID-19 epidemic Affect both domestic and international sales significantly. Along with weakening consumer purchasing power Economic slowdown The number of tourists has decreased Shopping slowed
In addition, the company foresaw long-term impacts and therefore has measures to mitigate future risks. The company has implemented several strategies to restructure the slot organization to be flexible. Increase competitiveness And reduce the cost burden in the future This resulted in non-routine expenses, which was 19.14 million baht from branch closure according to the method of branch closure with no profit potential. And was affected by the COVID-19 situation The company believes that the policy will increase flexibility. Reduce costs in the long run And increase the profitability of the company in the future
The company has adjusted the strategy and business plan according to the changing situation. And together with the company Have a strong financial position Cash flow is liquid Which ensures that the business can be developed to become stronger and go through the crisis